The Founder's Log - January 2022

Happy New Year. It feels odd to say that at the end of January, but this is my first update of 2022. We started the year with an annual strategic review, our most detailed yet. We worked out areas of the business that are working well, areas for improvement and areas that no longer worked. 

Lots of places are working well, and those areas we are focusing on growing them, such as our YouTube content with more videos coming more often as we aim to increase that channel to the point where we monetise the content.

Our internal documentation is an area that needs improvement, so each week, the team has to document something that only they know well and add it to Kimpedia (our internal documentation system), so other team members can understand and follow.

Learning Session our training program is an area that has not been working well. Small and midsize business owners (in the hole) simply do not want to pay to train their staff on the systems they use - which is nuts. So we have decided over 2022 to release all our training sessions for free on YouTube. With Ads to monetise the content for us.

Finally, we have rebooted the Kimbley IT Podcast into shorter 25-minute episodes, focusing on one topic per episode and increasing the podcast's frequency from fortnightly to weekly. Initial listener analytics have been positive, and we intend to monetise the podcast in the mid-term.

New Podcast Episodes 

Three episodes of the rebooted The Kimbley IT Podcast got released in January. We start with the customary predictions of what we expect to happen in 2022. The next episode focused on Amazon Prime and the service's incredible value, along with an excellent Amazon Photos tip! And the final episode of January focused on why you should put time into learning tech.

New Videos

As we grow YouTube, we set a new record of 5 new Try This Now videos getting released in one month.

January's Assistance and Support Statistics

In January, Nighty-one subscribers got in contact. Of those getting in touch, 75.8% (69) requested assistance (they want to know how to do something better). The remaining 24.2% (22) asked for support (something is not working as it should). 

63.7% (58) of subscribers that sent a message to us were responded to and could get back to doing their work within five minutes. 26.4% (24) took between 5 and 30 minutes. 8 support issues took over thirty minutes but less than one hour to rectify, with 1 taking over an hour.

94.5% of subscribers contacted us through our client's unique instant messaging service. In contrast, three subscribers opted to log an old-fashioned email ticket. While 1 sent a private instant message, and one other opted to call a technician's mobile directly, which is not allowed, and they were lucky they got answered. We forbid direct contact with technicians for the simple reason that if they cannot answer, no one else will know you tried to get in touch.

Overall, we believe 23 subscribers would not have needed to contact us this month if the companies they worked for had provided regular training through Learning Sessions by Kimbley IT. The sessions start at £210 and go up to £500, and up to ten subscribers from a single company can join one session.

James Kimbley
I am the founder of Kimbley IT.
www.kimbley.com
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