The Founder’s Log Podcast - February 2025 Recap
It is time to look back on the shortest month of the year. You may not know that Kimbley IT is a fully remote company, and it has been since 2012 when we closed our underused Birmingham office. So, overall, we generally giggle when we hear businesses demanding their teams return to the office to be more productive!
However, for the first time, we were slightly less productive in February due to a two-week internet outage at James's home. James has fibre to the premises, but the local street cabinet had been damaged; Virgin Media seemed to have little interest in getting it fixed until James raised the issue at the C-suite level at Virgin Media. Once raised to this level, broadband was restored in 36 hours after almost two weeks of no connectivity and using a fail-over Vodaphone-powered hotspot - which, while it was pretty impressive, it did have a data cap that needed continual topping up - which restricted the amount of new content James could produce. Virgin paid out nearly £200 in compensation for the outage.
Every so often, we get new business leads from individuals who have experienced Kimbley IT at other companies where they have worked. Such a lead appeared in February, and while we could not settle on a deal with this individual's new employer (the price they wanted to pay was not equal to the recognised value we'd bring to their business), it is nice to know that even after many years of not experiencing Kimbley IT, these people still want the companies they move too to partner with Kimbley IT!
Ghosting is still an ongoing and growing issue in sales; two other leads ghosted us. Once cancelled, a scheduled video call an hour before it started and then did not respond to any attempts we made to reschedule. Looking on LinkedIn, it suggests that they likely did not have any authority to make IT decisions and, based on their original message, had got in contact out of frustration with the email marketing agency and hosting company they use, providing no help to an issue they had.
The second lead turned up late to the Google Meet video call and connected from their car with not great reception, so the call was choppy; however, it became clear that they didn't understand the basics of IT and could not follow anything that was discussed, even at the most simple of levels. While we could help them and provide information, we never heard back from the individual - which is unsurprising because when you don't understand IT at all, how can you make an informed decision?
New Videos:
Due to the aforementioned internet outage last month, I produced one new video for our YouTube channel:
New Blog Posts:
Three new blog posts were composed:
Assistance and Support Statistics
Subscribers contacted us 147 times. Of those, 115 contacted us to request assistance (they want to know how to do something better). In comparison, 28 asked for support (something that needs looking at).
In the statistics reported below, a "complete interaction" is when a subscriber gets in contact and when they can return to work.
Of those who sent a message for assistance asking how to do something better, 83 received a complete interaction that lasted less than five minutes, and they are now able to do something better than they could before. Thirty-two received a complete interaction that lasted five to thirty minutes to complete.
Of the subscribers sending a message for support, 6 received a complete interaction and returned to their work within five minutes. Eighteen received a complete interaction and returned to their work within thirty minutes, while one took over thirty minutes but was less than an hour, and three took over an hour - requiring third-party support teams to be involved.
One hundred thirty-six subscribers contacted us through our unique instant messaging service, the quickest way to reach us; the rest opted for slower communication methods.
The stats show that forty subscribers would not have gotten in contact if the companies they worked for had offered regular training through Learning Sessions by Kimbley IT.
